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Great campaigns start with big moments

Learn how to align your messaging with the moments that matter most to your audience. From trends to tools, this session gives you everything you need to make your next campaign memorable, meaningful, and effective.

Say hello to your expert hosts

Laura Connell

Senior Trends Manager, GWI

Alexis Harris

Research & Insights Manager, TikTok

What will we talk about?

Why moments matter for brands

How to turn cultural moments into real audience connections

The undeniable influence of insights

Why understanding your audience can boost engagement

The secret sauce to impactful messaging

How to tap into consumer trends to power up your next big move

The power of consumers who celebrate

Why niche audiences are the key to stronger campaigns

Building data-led campaigns

How to bridge the gap between cultural insights and strategic planning

Webinar

Register now

Ever wonder what makes some campaigns hit harder than others? If you missed our CES session - we’ve got you covered. In this webinar, we’re teaming up with TikTok to show you how consumers plan around, engage, and celebrate key moments throughout the year. We’ll tap into moments from religious and cultural holidays to shopping occasions and events to learn how to create campaigns that really click.

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