research teams
Smarter research starts here
When it comes to research, accuracy is everything. With GWI, you’re not just getting trustworthy data - you’re getting the tools to spot trends and turn important insights into meaningful stories.
Data you can trust, insights that impress
Ready for fresh data that’s powerful enough to drive transformation? Our platform is here to help you dig deeper and uncover the insights that make your research stand out.
Turn questions into clarity
Easily segment and target new audiences, use tools like crosstabs and charts to visualize real-world stats, and even combine your internal data with GWI’s API for more analysis.
Find meaning faster
Cut through the complexity, manipulate data your way, and uncover the insights you need with features that guide you right to your next big “aha” moment.
Spot shifts before anyone else
Find out what makes your audience tick and stay ahead of the curve by tapping into consistent, trended data and over 250K global profiling points.
Make decisions with confidence
Work with data that’s accurate, reliable, and built to back up your biggest calls, whether you’re tackling niche questions or building a buzzworthy strategy.
Step into the future of consumer research
Smarter research starts with GWI
Get instant answers...
to see which content really hits home with audiences.
Dig into global data...
from 50+ markets, representing the views of over 3B real people.
Leverage fresh research...
to find a plan that fits your business needs and scales with you.
Why GWI is right for your team
Here’s everything you need to know about GWI’s platform, data coverage, and pricing options. Whether you’re looking for in-depth audience insights, custom data solutions, or a flexible pricing plan, we’ve got you covered.
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Say hi to GWI Spark
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
Explore advanced analysis capabilities
Access unaggregated data, seamlessly integrate it into your workflows, and leverage crosstabulation to dive deep into the numbers-all powered by our expert analysis capabilities.
Hear from some of our fans
We help research teams across the globe drive business transformation using data. Our platform is built to make your strategy smarter, faster, and more effective - and our clients love it.
GWI has the most data available, and it's easy to use. The possibilities are endless.
With the right audience segments identified from the beginning, the product and marketing strategy fell into place much more easily.
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Thanks to GWI, we can dive deep into data for creativity. It’s a tool that works, and can produce things that have real impact on consumers’ lives.
Ready to elevate your research strategy?
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
