Power up your pitches: Get the right insights to win, win, win
Fed up with clunky market research that slows you down? GWI Spark is the rocket fuel you need. Combining the power of artificial intelligence with rock-solid research, GWI Spark - our AI-powered research assistant - serves up pitch-winning insights on demand. You’ll never look back.
WE'RE TRUSTED BY THE BEST
Slash your pitch prep time
With its intuitive interface, GWI Spark puts deal-sealing insights at your fingertips. Just type a question using everyday language, and Spark instantly delivers insights that drive compelling sales stories.
Tune in to any audience
Details make the difference when you need to stand out. Use GWI Spark to enhance your pitches with attention-grabbing insights that show a superior understanding of your prospects’ audiences.
Target more prospects
Need an international perspective? GWI Spark draws on ultra-reliable data representing the views of consumers in 50+ global markets, opening up a world of opportunity.
Spark red-hot ideas
Your search for pitch-winning inspiration is over: just ask GWI Spark. Think of it as a personal goldmine of showstopping insights, available the second you need them.
Step into the future of consumer research


“ The ability to pull such compelling data in ever-tightening timelines has been vital in helping many of our agency clients win pitches.”
Here’s how marketing agency First & First used GWI to lay the groundwork for a brand launch and simultaneously won a pitch.
Say hi to GWI Spark
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
Why you need GWI Spark on your side
With GWI Spark, you’re not throwing ideas at the wall and hoping something sticks, you’re precisely targeting your prospect with insights that show how your plan will drive impact.
Use data you can depend on
We collect all our data directly from real people, then check it rigorously. Many other AIs are trained by trawling the web where there’s no guarantee of reliability.
Create pitches they can’t ignore
Grab our prospect's attention by highlighting compelling real-world opportunities based on GWI Spark’s real-world survey results.
Make every decision the right decision
With GWI Spark your pitch builds on rock-solid evidence. Other AIs can do many things, but can they give you this level of certainty?
Don’t claim, demonstrate!
Pack your pitches with insights that show real value from the get-go, proving how your approach will drive ROI and growth.
Hear from some of our fans
Cutting-edge tech’s in our bones, but none of it matters if we aren’t helping our customers. We’ve built a platform that’s practical and accessible to all – and we’ve got the reviews to back it up.
This platform gives us a whole new layer of insight for new business pitches, allowing us to get under the skin of our target audiences in a matter of minutes.

The platform is so easy to use and the UI is great – a refreshing difference to some others in the market which are a nightmare to navigate!
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We're all very passionate about this platform quite simply because you can manipulate the data to drive deep audience insights.
