Understand audiences effortlessly with GWI Spark
GWI Spark, our AI assistant, gives busy teams instant access to rock-solid survey data from nearly a million global consumers. Get the ideas you need to ignite your creativity, sharpen your sales pitches, and fuel your next move. Instant insights, endless possibilities.
Grab consumer insights you can trust
Most AI tools scour the web for insights, leaving the door wide open to unverified and inaccurate results. In contrast, GWI Spark pulls real consumer data from our ultra-reliable global surveys, for actionable insights you can bet your career on.
Don’t guess what your audience wants, know for sure
Leave head-scratching puzzles to the detectives. AI consumer insights give you clarity on your target audience in the moment you need it. Build better products, craft compelling campaigns, win more business, and drive ROI sky high.
Get global and local insights at your fingertips
Got questions about an audience or topic? Explore 50+ markets in moments, or zero in on granular consumer insights from local regions. With GWI Spark you can ditch the data digging and go straight to the juicy stuff.

Make every decision with confidence
Find the reliable answers you need to validate your ideas. GWI Spark serves up ready-made insights you can plug straight into pitches, presentations, reports, and more, saving you time and sharpening your competitive edge.
Spark winning strategies in seconds

Ways to win with GWI Spark
Ready to ignite your creativity and unlock your next big opportunity? Here are some of
the ways GWI Spark helps you gain the edge.
Frequently asked questions
Can I compare multiple audiences?
Yes! You can analyze and compare several audiences at the same time to understand differences in behavior or preferences.
Can I explore without a specific question in mind?
Absolutely. You can still analyze an audience even if you don’t have a precise topic or attribute in mind. GWI Spark can surface relevant data based on a category or general query.
What’s the default time period for GWI Spark?
If you don’t specify a timeframe, GWI Spark will default to using the four most recent waves of our Core data set.
Can I specify particular timeframes or locations?
Yes, you can narrow down your insights by specific time periods or locations.
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What they say about us
Increase in organic visibility
“When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”
Increase in web views that powered more ad sales
“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”
Increase in US viewers in just 6 months.
“GWI’s wealth of on-demand data really helps us drive commercial conversations.”
Don’t take our word for it
Driving business growth, reach, and impact starts with having GWI consumer insights at your fingertips. Just ask our customers.
Step into the future of consumer research
