Global & US Market Data, Demographics & Industries - GWI

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Core

Dive into the world’s biggest study

Understanding your audience starts with your sample. Our flagship Core survey is the world’s biggest ongoing study of online consumers, refreshed every quarter using like-for-like questions across all markets for harmonised answers and the sort of rock-solid insights you can’t find elsewhere.

53

Markets

3B+

Internet users represented

50K+

Profiling points

5K

Brands

940K+

Annual sample

4

Updates per year

A taste of what's covered

You're in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

Don’t take our word for it

How Serviceplan Group is moving 10 times faster by plugging GWI into their AI agents

Connecting Axis Bank with new audiences through smarter media planning

Building powerful sales narratives with smarter profiling

Democratizing data with AI market research

Redefining connection with unique dating insights

Strengthening ad sales with third-party data

Driving ad sales and increasing web page views by 197%

Increasing US viewers by 46% in just 6 months

Showcasing TikTok as a gateway to business leaders

Using audience insights to boost visibility by 300%

Reaching 2.9 million people with custom research

Matching brands to the right partners (and proving the ROI)

Boosting post interactions by 7,616%

Driving 41k revenue in the first month

Enhancing campaign performance by 88%

Doubling revenue in four months

Driving a 36% increase in high quality leads

Cutting turnaround times by 3 days

Lowering cost per lead by 75%

Agency, CPG & retail

Boosting campaign efficiency by 30%

Shaping a leading product

Knowing where to pivot in a crisis

Linking strategy and creative

Driving sponsorship growth

Putting regional insight to the test

Growing a small agency's presence

Driving global growth with the right data

Using custom insight to steer the right strategy

Shifting brand perceptions with insight

Driving ad sales with custom research

Telling the right story with better data

Shaping a winning campaign

Using deep insight to tackle an unusual brief

Using data to guide transformation

Shaping a consumer-first brand identity

Shaping a winning campaign

Unlocking new markets with insight

Reducing turnaround times by 35%

Powering better media planning

Driving revenue with global insights

Using rich insight to get more targeted

Using custom data to go deeper

Putting consumer profiling into practice

Let’s grow together

Step into the future of consumer research

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