Dive into the world’s biggest study

Understanding your audience starts with your sample. Our flagship Core survey is the world’s biggest ongoing study of online consumers, refreshed every quarter using like-for-like questions across all markets for harmonised answers and the sort of insights you can’t find elsewhere.

Markets

3B

Internet users represented

50K+

Profiling points

5K

Brands

960K

Annual sample

4

Updates per year

Selected data set: Core

Change data set

Data since

Data sets available

Americas

Argentina

Brazil

Canada

Chile

Colombia

Mexico

USA

Europe

Austria

Belgium

Bulgaria

Croatia

Czech Republic

Denmark

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Serbia

Spain

Sweden

Switzerland

Turkey

UK

Middle East & Africa

Egypt

Ghana

Israel

Kenya

Morocco

Nigeria

Saudi Arabia

South Africa

UAE

Asia Pacific

Australia

China

Hong Kong

India

Indonesia

Japan

Malaysia

New Zealand

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

A taste of what's covered

Demographics
Attitudes & interests
Sports & exercise
Lifestyle
Work & professional life
Marketing touchpoints
Purchase behavior
Online activities
Technology & devices
Social media
Media
Gaming
Segmentations

The number of our respondents is increasing every year along with the number of the markets that we cover

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

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