GWI is human intelligence. Since 2009, we’ve asked real people what they think, feel, buy, and do, and helped brands, agencies, and media companies make better decisions with it.
Our story
We help humans everywhere understand each other
What we do
We collect consumer data from real people around the world, covering everything from attitudes and interests to media habits, brands, and buying behavior.
We then make those answers useful. Your teams can explore them from within GWI, bring the data into their own systems and AI tools, or if they need something specific, work with our research team
Words we live by
Think big
See challenges as opportunities
Ask why
Stay curious and never stop learning
Show respect
Listen, collaborate and build each other up
Used by teams around the world
GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.
Do your best work here
We’re always looking for curious people who want to solve interesting problems with good people around them.
Job title
Department / Location
Where you’ll find us
We have teams in London, New York, Prague, Athens and Singapore.
London HQ
25 Farringdon Street, London, EC4A 4AB United Kingdom
New York HQ
45 W 25th St New York, NY 10010, United States
Prague
Panskà 854/2, Praha 1, Czech Republic
Athens
Amerikis 6 str. 106 71, Athens, Greece
Singapore
16 Raffles Quay, Floor #09-01 & #10-01, Hong Leong Building Singapore 04858
Our story
GWI started in 2009 with a simple idea: better decisions start with understanding people. A lot has changed since then, but that central idea hasn’t.
2026
Launched Agent Spark and expanded into agentic APIs and simulated data, bringing GWI’s human intelligence into new ways of working.
2025
Reached $100m in total bookings. Launched GWI Spark and expanded access to GWI data through new APIs and integrations.
2024
Named one of the Financial Times’ Long-Term Growth Champions and featured on Sifted’s “Soonicorns to watch” list.
2022
Raised $180m in Series B funding.
2021
Launched the new GWI platform and opened our Singapore office.
2020
Launched GWI USA.
2019
Launched GWI Work, our first B2B dataset.
2018
Raised our first round of funding and expanded into 45 markets.
2016
Reached one million survey responses.
2011
Moved into our first proper office. All five employees fitted inside.
2009
GWI was founded in CEO Tom Smith’s house.
Meet the people leading GWI
Tom Smith
CEO & founder
James Franks
Chief Financial Officer
Jacqueline de Gernier
Chief Revenue Officer
Birthe Emmerich
Chief Marketing Officer
Nick Dearden
Chief Technology Officer
Jason Mander
Chief Insight Officer
Graeme Barron
General Counsel