Modernized Consumer Research with an edge

The leading audience targeting company for the global marketing industry, we show you how consumers think. We’ve been delivering game-changing insights to all the agencies, media organisations and brands you know and love since 2009.

We thrive on disrupting the industry at the highest level.

We're leading the charge with our data solutions, but we've maintained the agility, energy and spirit of a startup.

Since bursting onto the scene, we’ve introduced several innovations to the world of consumer research, from our easy-to-use, lightning-fast platform to our globally consistent, but locally relevant, data.

While we’re extremely proud of what we’ve achieved – and our growing list of remarkable clients, of course – this is only the beginning. We have even bigger plans for the future.

Our story in numbers

We've always valued data's ability to tell a story, so here's ours.

5
offices

We're in London, New York, Prague, Athens and Singapore

519
people

We’re growing fast and plan to double this number soon!

1
mission

To help everyone become an expert on their audience

This is who we are

Think big

Think big

New ideas are welcome here. Be creative every chance you get and see challenges as opportunities to shine

Show respect

Show respect

Let’s make it happen together. Ask questions, listen and learn - it’s collaboration that fuels progress

Ask why

Ask why

We want you to be curious, ask more questions, and always try and understand why.

What we do

What we do

At the core of GWI are the talented researchers, data analysts, insights professionals, software engineers and creatives we call colleagues. We’re all working towards a shared goal of providing consumer insights at the deepest level, in the most accessible way.

Work with us

Our journey

We've achieved a lot since 2009, and we know there's more on the horizon. Here are the key events that have got us to where we are.

2009

GWI was founded (in CEO Tom's house).

2009

Our first wave of research was released covering 16 countries.

2011

We settled into our first real office, housing all 5 employees.

2014

We released our platform and API to the world.

2015

Our next-gen analytics tool was launched.

2016

We scored our millionth survey response.

2017

Our mobile survey launched.

2017

Our New York office opened its doors.

2018

We launched in country number 45.

2018

We took our very first round of outside funding.

2018

Pollpass, our new survey technology, was released.

2019

We released our first B2B data set, GWI Work.

2020

We launched our all-american data set, GWI USA.

2021

We unveiled our new GWI Sports, GWI Gaming and GWI Kids data sets.

2021

Our brand new platform was launched, built to bring deeper insight to the masses.

2021

We expanded into APAC and opened up an office in Singapore.

2022

We raised an incredible $180m in Series B funding from Permira’s growth fund.

Our leaders

Our leadership

Steering the good ship GWI, our Executive Leadership team make the big decisions that help us drive growth and success.

Meet the team
Our news

Our news

We're no strangers to the front page. Find the latest GWI news, press releases and online media mentions in our press center.

Get the scoop

Who cares?

Seen our ads? Our latest brand campaign was splashed across billboards from London to New York to Singapore and more. Check out the awards we've been nominated for (so far).

Outdoor Media Awards
2023 Silver Winner

Corporate & Utilities
2023 Finalist

Creative B2B Award
2022 Finalist

International/Global Campaign
2022 Finalist

Group 2298

What’s trending?

Get your weekly fix of fresh consumer trends in On the dot, the insights newsletter everyone’s talking about.

Subscribe now

Where you’ll find us

A global brand needs a global network. We have five offices (and counting) based in London, New York, Athens, Prague and Singapore. We’re also expanding into new regions to build our network of touchpoints around the world.

London HQ

London HQ

25 Farringdon Street
London, EC4A 4AB
United Kingdom

New York HQ

New York HQ

45 W 25th St New York
New York, NY 10010
United States

Prague

Prague

Panskà 854/2
Praha 1
Czech Republic

Athens

Athens

Amerikis 6 str.
106 71, Athens
Greece

Singapore

Singapore

16 Raffles Quay
Floor #09-01 & #10-01
Hong Leong Building
Singapore 04858

Contact us