About us
Human insights powering AI you can trust
AI is fast but often flawed. GWI delivers the global consumer insights that make it real, human, and trustworthy.
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What we do
GWI provides the essential human insight that makes AI smarter, more reliable, and more connected to reality. Our anonymized global consumer research represents the thoughts, feelings, and behaviors of over three billion people in 50+ markets. That’s why, as AI reshapes the world, our data is the piece that keeps it accurate and grounded in human truth.
Our values
Here at GWI, our values aren’t just words; they guide everything we do.
See challenges as
opportunities
Stay curious and never
stop learning
Listen, collaborate, and build
each other up
Where you’ll find us
We’re a global team with the agility of a startup and the scale to make a worldwide impact. We hire brilliant people, then trust them to do their best work - wherever they are. With hubs in New York, London, Athens, Prague, and Singapore, we make sure work fits life, not the other way around.
London HQ
25 Farringdon Street
London, EC4A 4AB
United Kingdom
New York HQ
45 W 25th St New York
New York, NY 10010
United States
Prague
Panskà 854/2
Praha 1
Czech Republic
Athens
Amerikis 6 str.
106 71,
Athens
Greece
Singapore
16 Raffles Quay
Floor #09-01 & #10-01
Hong Leong Building
Singapore 04858
Our story
We started in 2009 with a simple belief: better decisions start with understanding people. Now, we’re giving AI the human insight it’s been missing.
2025
Hit $100m total bookings. Launched GWI Spark. Made GWI data available inside AI tools, giving brands instant access to human insights.
2024
Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions, and featured on Sifted’s “Soonicorns to watch” list.
2022
Raised $180M in Series B funding to fuel our next stage of growth.
2021
Launched our new platform and opened our Singapore office to expand across APAC.
2020
Rolled out GWI USA, our dedicated US data set.
2019
Released GWI Work, our first B2B data set.
2018
Secured our first round of funding and expanded into 45 markets.
2016
Scored our millionth survey response.
2011
Settled into a real office, housing all 5 employees.
2009
GWI was founded (in CEO Tom’s house).
Meet the people driving GWI forward
Tom Smith
Ceo & Founder
Misha Williams
Chief Operating Officer
Chelsea Coates
Chief People Officer
James Franks
Chief Financial Officer
Jason Mander
Chief Insight Officer
Nick Dearden
Chief Technology Officer
Graeme Barron
General Counsel
Birthe Emmerich
Chief Marketing Officer
Kevin Owens
Chief Product Officer
Jacqueline de Gernier
EVP of Commercial
Yohai Ben Israel
EVP of Enterprise
Let’s grow together
We’re always on the lookout for people who bring fresh ideas and energy, so don’t hesitate to contact us and explore how you could be part of our journey.
