Audience profiling
Need to understand your audience on a deeper level? GWI's audience profiling gives you a laser-focused view of your target consumers. Our granular insights will help you make better data-backed decisions and gain a competitive edge.
See your audience in high definition
Is guesswork holding your strategy back? Building campaigns based on assumptions and incomplete data means wasted ad spend and poor customer engagement. Luckily, there’s a better way. Audience profiling gives you a nuanced view of your target consumers so you can get straight to the crux of who they are, what they think, and - critically - how you can get them on side.
Our approach to audience profiling
We'll identify your audience and ask them the right questions, bringing precision to your messaging, product development, and ad targeting.
Here’s a snapshot of what our process entails.
Target
Working together, we dive into our panel of almost 1M survey respondents to identify your target audience using any combination of our 57K+ profiling points. We then work with you to construct a highly-focused questionnaire to find out what your chosen audience really thinks. We then recontact your chosen pool of respondents to complete the questionnaire.
Analyze
Once ready, you’ll get direct access to the data via our intuitive platform. There you’ll be able to cross-reference your target audience against a vast number of data points from our flagship survey for even richer insights. We’ll comb through the data to understand your audience’s behaviors, mindset, and what drives their decision making, before working with you to develop content and messaging based on the insights.
Report
We can create customized reports on the findings, delivered in a format of your choice:
- Dashboard-style overviews
- Executive summaries
- Full insight-led reports
Why choose GWI for audience profiling?
We’re the best in the business when it comes to audience profiling, all thanks to our advanced survey techniques. Here’s why GWI is the right choice for you.
Dive deeper into a specific audience
Our recontact methodology is your secret weapon. We can synchronize your custom research with our flagship GWI Core data set, giving you access to a whole new world of insights.
Zero in on highly specific audiences
Think your audience is too niche? Don’t sweat it. We’ll reach out to a brand new pool of respondents to unlock the insights you need. This can include markets outside of the 50+ we cover in our flagship survey.
Combine methods to bolster sample sizes
Our blended sampling approach combines recontact samples with fresh data to ensure robust sample sizes, even for the most specialized audiences.
When it comes to our client's audiences, GWI is perfect for helping us think outside the box.
You can't lose.
Passion Digital used GWI to profile an audience of ultra high earners and built a contact strategy around it for their client, The Thinking Traveller. This resulted in a 300% increase in organic visibility, and £200K+ worth of free coverage.
Don't take our word for it
Help yourself to our free
audience profiling resources
Packed with all the latest insights marketers need to know. You’re welcome.
Like what you see? Have a chat with our experts
Find your perfect audience with GWI today
- See your audience in high definition
- Develop content and messaging based on unique insights
- Tap into our expert knowledge of consumers
- Take advantage of our advanced sampling techniques
More market research services
Our audience profiling services are just part of what GWI can do for you. Find out more about our game-changing services below.
