Product Development
Create game-changing products with market research
Unlock the consumer research you need for your next big product development win. GWI’s global insights help you discover new trends, expand into new markets, and build products your customers can't wait to get their hands on.
Build data-led products that pop
Creating products that captivate consumers takes more than just a clever concept - it’s about knowing your audience inside and out. Our insights help you zero in on what your customers actually want, so you can make products that not only grab attention but break the mold.
Drive innovation
with deep data
Grab quick stats that help you reveal unexpected insights and uncover opportunities for new features or entirely new products, so you stay ahead of trends.
Make products
that resonate
Outshine the competition with data that gives you the power to create products that align with your audience wants and needs.
Future-proof your product strategy
Track emerging trends, predict shifts in consumer preferences, and feed your findings into your product roadmap to make sure your next release spot on.
Leave the assumptions
at the door
Ditch the guesswork with on-demand access to reliable market research that helps reduce the risk of misaligned product features.
Step into the future of consumer research
Smarter product development
starts with GWI
Get the power to make data-led decisions with insights that help you create products that lead the market.
Get instant answers...
to see which products really hit home with audiences.
Dig into global data...
from 50+ markets representing the views of 3B real people.
Leverage fresh research...
to find a plan that fits your business needs.
Why GWI is right for your team
Here’s everything you need to know about GWI’s platform, data coverage, and pricing options. Whether you’re looking for in-depth audience insights, custom data solutions, or a flexible pricing plan, we’ve got you covered.
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Say hi to GWI Spark
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
Product team resources
Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends or a quick industry deep dive? We've got just the thing.
Hear from some of our fans
We help teams across the globe drive product innovation with data-driven insights. Our platform is built to make your strategy smarter, faster, and more effective - and our clients love it.
GWI has the most data available, and it's easy to use. The possibilities are endless.
With the right audience segments identified from the beginning, the product and marketing strategy fell into place much more easily.
Thanks to GWI, we can dive deep into data for creativity. It’s a tool that works, and can produce things that have real impact on consumers’ lives.
Ready to elevate your product development strategy?
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
