Pricing

Our pricing, explained

Because every team will use GWI differently, we’ve separated our pricing into four parts, ensuring you pay for only what you use. Here's how each one works.

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PLATFORM

Access to the GWI platform is priced per seat. Pro seats give you full platform control, while Team seats provide selected features managed by a Pro seat holder.
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INTEGRATIONS

Programmatic and agentic access to GWI data through API and MCP. Priced by consumption, so the cost scales with your usage.
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BESPOKE RESEARCH

Research designed and run for you. Pricing depends on its complexity and whether it’s a one-off or ongoing project.
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Got questions? We’ve got answers.

Get answers to some common questions about our pricing.

How does consumption based pricing work?

You pay for what you use. The more calls you make, the more it costs, and the rate is agreed when we scope the work. If your usage is likely to grow, we'd rather build that in from the start than surprise you later.

How is bespoke research priced?

Pricing depends on the complexity of the project and whether it’s a one-off or recurring programme.

Can I combine several components in one agreement?

Yes, and most people do. Working out the right combination is exactly what the conversation is for.

Which countries does your data cover?

We survey people across 50+ markets. You can see the full list, along with what we ask and how often, on our data page.

What data do I get access to?

That depends on what you need. Our data page covers what we collect, how we collect it and how far back it goes.

Pricing shaped around your needs

Tell us which components you need and how you plan to use them. We’ll build the right pricing structure around you.

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What they say about us
From winning business, to winning campaigns and strategies, take a closer look at what data-driven success looks like with GWI

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passion digital logo
300%

Increase in organic visibility

"When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”

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nextdoor logo
197%

Increase in
web views

“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”

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One championship logo
46%

Increase in US Viewers within 6 months

“GWI’s wealth of on-demand data really helps us drive commercial conversations.”

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Let’s make it happen

Need some advice on which plan is right for you? Want a quick tour of the platform? No problem, just speak to one of our experts.

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