crosstabs

Dive even deeper with crosstabs

Data analysis can be complex; that doesn’t mean your tools and processes need to be. Crosstabs are a simple, smart way to process data, organize it effectively, and extract the most important parts. The result is a richer, more accurate, and more detailed picture of your audience, delivered at top speed.

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Easy analysis

Find new opportunities

Crosstabs let you analyze huge volumes of data and discover new opportunities, especially among cross-market audiences. How many gamers also listen to podcasts? Do Star Wars fans have any interest in beauty? With crosstabs you’ll know out for sure.

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global consumer data

Answer multiple questions at once

Simultaneously profile several audiences, explore the relationships between data points, and see the overlaps - and gaps - between groups. Intersect anything and everything: cross-analyze, segment, and overlay audiences and data for a deeper understanding.

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QUICK CUSTOMIZATION

Need custom templates?
You got them.

Crosstabs’ customization feature make it easy to create, save, and share templates. Build tables to get a compelling and intuitive view of the data, adjust metrics, swap rows or columns, and even display metrics as individual rows. It’s all up to you.

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certainty IN SECONDS

Spot the hottest trends with heatmaps

Crosstabs’ heatmap feature takes you straight to the key insights, displaying high or low values using whatever range of colors you want. Apply heatmaps to percentages within columns, percentages within rows, and any over or under indexes to highlight takeaways.

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Step into the future of consumer research

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Got questions? We’ve got answers.

Can I filter a crosstab?

Yes, filtering crosstabs help contextualize the data. Filter options include waves (research periods) and locations, plus you can add specific bases.

Are crosstabs saveable?

Certainly. You can save a crosstab, making it simple to analyze your data over multiple sessions. You can also rename, duplicate, and copy a crosstab.

What are my export options?

Once you’ve saved your crosstab, you can export it to Excel, making it easy to manipulate. The export will show the full (non-rounded) output values.

Is it easy to share a crosstab?

Very easy. Share a crosstab with an individual by email, or share it with everyone in your organization who has access using ‘Share with everyone’.

Can I add notes to a crosstab?

Yes. Use the Message feature to make notes on a crosstab. The message will be visible to everyone you share the crosstab with.

How do I spot audience overlap?

Just add your audience to both the column section and row section. Look at either the column % or row % to see any overlap.

Hear from some of our fans

Cutting-edge tech’s in our bones, but none of it matters if we aren’t helping our customers. We’ve built a platform that’s practical and accessible to all – and we’ve got the reviews to back it up.

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This platform gives us a whole new layer of insight for new business pitches, allowing us to get under the skin of our target audiences in a matter of minutes.

We use GWI as a differentiator – to prove why TikTok is a unique platform for reaching this specific brand, or that specific audience.

We always try to use the best data sources. Our go-to for reach is GWI.

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Step into the future of consumer research

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