Media planning
Perfect your media planning with GWI Spark’s deep consumer data
Say goodbye to missed targets and wasted ad spend. GWI Spark - our AI market research assistant - effortlessly delivers the data you need to build insight-packed media plans.
Pinpoint your perfect audience
Tap into GWI's rich data – from demographics to media habits – to discover, engage, and connect with the people who matter.
Make every dollar count
Confidently plan campaigns based on solid insights, so you can capture attention and get maximum bang for your buck.
Go global or zoom in local
Make sure your messages hit home around the world, with on-demand access to insights from 50+ international markets.
Spot trends before they take off
Be the first to notice changes in consumer behaviours or the emergence of new audiences so you’re always ahead of the curve.
Step into the future of consumer research
“GWI gives us a competitive edge. It shows we’re all about performance, driving results, and helping our clients achieve what they want to achieve.”
Here’s how independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.
Want to dive deeper?
We’ve got you covered.
Our Enterprise plan unleashes the full power of GWI with unlimited GWI Spark questions and a host of powerful, intuitive research tools like crosstabs, charts, audience builders and dashboards.
Just speak to one of our friendly reps to find out more.
Why you need GWI Spark on your side
With GWI Spark’s ultra-reliable data at your fingertips, planning your next killer campaign just got a whole lot easier.
Use data you can depend on
We collect all our data directly from real people and check it rigorously. In contrast, many other AIs are trained by just trawling the web
Build campaigns as unique as your audience
Use GWI Spark to stay relevant and relatable with data-led campaigns that show your audiences you really get them.
Find the right time to connect
Engage across every platform with insights from GWI Spark, so you show up exactly when and where your audience is most tuned in.
Don’t claim, demonstrate!
Pack your media plan with insights that show real value from the get-go, proving how your approach will drive ROI and growth.
Dig into our media planning resources
Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends, or a quick industry deep dive? We've got just the thing.
Hear from some of our fans
Cutting-edge tech’s in our bones, but none of it matters if we aren’t helping our customers. We’ve built a platform that’s practical and accessible to all – and we’ve got the reviews to back it up.
This platform gives us a whole new layer of insight for new business pitches, allowing us to get under the skin of our target audiences in a matter of minutes.
The platform is so easy to use and the UI is great – a refreshing difference to some others in the market which are a nightmare to navigate!
We're all very passionate about this platform quite simply because you can manipulate the data to drive deep audience insights.
Learn more about our data and services
Step into the future of consumer research
