Ready to power up your targeting? Seamlessly integrate our global consumer research (using bespoke or predetermined audiences) directly into your digital campaigns. With GWI’s audience activation, you can implement data-backed marketing plans, improve ROI, and amplify your reach.
Audience activation is a game-changer if you’re struggling to target your customers in today’s digital landscape. With GWI’s detailed insights at the core of your strategy, you’ll have the power to spot more opportunities to engage and convert consumers without wasting ad spend. It’s all about efficiency and performance.
Create audiences that can be shared across your business so all teams have access to the same consistent data, then push them to your chosen ad platform. Here’s how it works:
First, we’ll take your pre-built or bespoke audience and push it from GWI to Dynata/Semasio.
Next, we'll see if the audience is large enough to be modeled. If it isn't, you can expand the segment to increase the size of your audience.
From there, that audience is modeled by Dynata if you’re in the US, or Semasio if you’re in another region.
Lastly, the modeled audience is pushed straight to the audience activation platform of your choice, ready to use in your campaigns.
Audience activation gives you the granular consumer data you need to execute focused end-to-end marketing, from segmentation and profiling to planning and activation.
Launch hyper-targeted campaigns at prospective customers using predetermined and bespoke audiences.
Run digital campaigns using GWI audience definitions across 50+ markets.
Streamline audience modeling and integration, and fast track to the campaign results you need.
Discover GWI’s other game-changing offerings.
Extracting insights has never been easier. Our API makes it easy for brands to access our data and functionalities within their own environment, without having to go into our platform. This means you can get the insights you need (such as audiences, questions, categories, locations, and charts) exactly when and where you need them - without jumping between applications.
Our RLD allows you to integrate GWI attributes with internal and third-party data to enrich your insights and understand audiences, regions, and categories at a deeper level.
Our data partnerships allow you to enhance your audience understanding even further by combining our global survey data with industry-leading platforms like Audiense, Helixa, and Nielsen. The outcome? Sharper marketing and greater impact.
Like what you see? Have a chat with our experts
Fancy a sneak peek at the future of consumer research? Dive into our platform with a personalized demo.
