Data partnerships

Our data partnerships unlock a whole new level of audience understanding. By combining the power of our global survey data with industry-leading platforms like Audiense, Helixa, and Nielsen, we deliver a panoramic view of your target audience. The result? A crystal-clear vision that makes your marketing smarter and your impact bigger.

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How it works

Curious about how our data partnerships can help you achieve your goals? Explore how we combine GWI's data with industry-leading insights to give you a clearer picture of your audience.

Want to find the right influencers in rapidly evolving industries? You need our Helixa fusion.

Helixa is a leading audience intelligence platform that helps brands identify untapped growth opportunities. This fusion brings together GWI’s rich consumer data with Helixa’s signature social media data to help you understand digital-first audiences like never before. This winning combination allows you to identify the most influential voices in your industry and tailor your campaigns to your audience's real-life interests, all while evolving your offering at the speed of the market.

Our Audiense integration is your secret weapon for understanding your target market.

Just build your segment in Audiense and let the API push this data into GWI. We'll handle the rest, matching up key attributes so you can dive into deeper analysis within GWI. It’s a simple, time-saving process that delivers richer, more meaningful insights.

Craving a complete view of your audience's media habits? Our Nielsen fusion is what you need.

If you’re keen to measure behavior across channels and platforms, on and offline, to get a single integrated view of what your audiences love, then look no further. Nielsen, a leader in audience measurement, pairs its extensive television data with our consumer insights to give you a complete picture of your market. By merging GWI USA data with Nielsen’s People Meter data sets, you can easily compare scenarios, optimize your media plans, and make more informed cross-media decisions.

Why GWI?

We give you the power to understand your audience like never before.

With access to data representing 3 billion people across 50+ markets, our platform is your go-to source for on-demand insights that deepen your connection with your target audience. Our data partnerships amplify and expand these insights, helping you uncover hidden patterns, predict trends, and craft strategies that truly resonate.

If you need ultra-reliable audience insights fast, we've got you covered.

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Got questions? We’ve got answers.

What are data fusions and integrations?

Fusions are where we marry our data with another company's data to provide enhanced insights for our clients.

How can data fusions and integrations help me?

Our data fusions unlock a deeper understanding of your audience by amplifying the insights you find through GWI. This enhanced view helps you spot new opportunities and craft strategies that truly resonate.

What do I need to get started?

You need to have a paid subscription to both GWI and the partner you wish to fuse data with.

Which companies do you offer fusions with?

Right now, GWI offers integrations with Helixa, Audiense, and Nielsen.

Our fusions are just the start

Discover GWI’s other game-changing offerings.

GWI’s API Respondent level data (RLD) Audience activations
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GWI’s API

Extracting insights has never been easier. Our API makes it easy for brands to access our data and functionalities within their own environment, without having to go into our platform. This means you can get the insights you need (such as audiences, questions, categories, locations, and charts) exactly when and where you need them - without jumping between applications.

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Respondent level data (RLD)

Our RLD allows you to integrate GWI attributes with internal and third-party data to enrich your insights and understand audiences, regions, and categories at a deeper level.

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Audience activations

Ever wished you could plug GWI audiences straight into your digital campaigns? You can seamlessly integrate our global consumer research (using bespoke or predetermined audiences available on platforms like Liveramp) directly into the core of your digital campaigns. With GWI’s audience activation, you can implement data-backed marketing plans, improve ROI, and amplify your reach.

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Like what you see? Have a chat with our experts

Feel the benefit of our data partnerships today

  • Get a clear, all-encompassing perspective of your audience
  • Pinpoint key influencers in evolving industries with Helixa
  • Merge Audiense data for a full-spectrum audience view
  • Optimize media planning by integrating GWI with Nielsen’s data

 

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