GWI Map

The power of GWI data

Our survey data represents the views of almost 3 billion people worldwide. With questions on everything from demographics and lifestyle, attitudes and interests, online activities, purchase intent and gaming, our data is relevant to students of any level or area of academia.

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Consumer research made simple

GWI takes the hard work out of consumer research, with smart tools that help you and your students uncover the insights you need in seconds. Need data on how the cost of living is impacting spending attitudes, whether people trust the media they read, or how consumer sentiment towards AI is changing? We’ve got answers on all of this, and more, ready to plug into your research.

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Want to take GWI for a spin? Browse our different categories, see the top answers to key questions, and apply preset audiences with our free preview tool. No signup needed.

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Market research for education

Whether you’re setting the syllabi for an upcoming course, or simply on the hunt for new research resources for your students, GWI’s got you covered.

  • Analyze emerging trends in consumer behavior to guide content for new and existing course materials.
  • Stay up to date with attitudes and adoption of emerging technology to understand how this might influence the future of different industries.
  • Understand the preferences, needs, and expectations of prospective students so you can tailor your marketing accordingly.

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Book a meeting to get started

Hop on a quick call with one of our experts to find out more about GWI for Education.

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

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