Spark API
Connect, automate, and scale with our API
Our API gives you flexible and seamless access to GWI’s rich consumer data, allowing you to analyze insights within your own workflows, AI tools, and platforms. Easily connect data sources for a 360º view of your audience, on your terms.
Ignite insights within your own environment
Integrate GWI Spark, our AI assistant, directly into your internal tools and systems for seamless access to reliable insights—enhanced by your own and third-party data. Empower confident, data-driven decisions with consumer insights reflecting the views and behaviours of 3B+ global consumers.
The data you need, exactly where you need it
Our API means you can get all the insights you need - from audiences, questions, and categories, to locations and charts - exactly when and where you need them, without the hassle of having to jump between applications.
What can the GWI API do for you?
Ask questions using everyday language
With the GWI API, you can retrieve insights using conversational queries, so there's no need for any pre-existing knowledge of the GWI platform or how the data's structured.
Uncover insights in record time
Effortlessly integrate GWI consumer research into your existing tools, so you can manipulate the data using familiar processes to speed up your planning, strategy development, and more.
Get what you need, the way you need it
Choose between getting direct data or concise, contextualized insights, providing you with flexibility based on who needs the data.
Step into the future of consumer research
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Setting up
Getting up and running with our API is straightforward:
Contact us to create a GWI account if you don’t already have one. We’ll then send you an API key.
Check out our API documentation to see exactly which endpoints are available and how the integration process works.
Start building your integration.
Test your integration to make sure it’s working as expected, then once you’re happy, push it into production.
Why choose GWI?
Total audience analysis
Integrating GWI data with other sources can reveal hidden patterns and trends. For example, you could combine GWI consumer data with your own sales data to see how changes in your customer base impact your bottom line.
Always up to date
Our API automatically syncs with our data so you're always working with the freshest and most accurate research. There’s no need to worry about updates; with the GWI API you’re always seeing the latest data.
Our data, your way
The Spark API not only provides raw data but also interprets and summarizes insights, making it easy for non-experts to get to what they need quickly.
Interested in using GWI data in your AI tools?
Want more reliable answers from your AI? Take your tools to the next level by plugging GWI’s global consumer data right into your own systems.
