Our API gives you the flexibility to harness GWI’s rich consumer research on your terms by effortlessly accessing and analyzing the data within your own workflows, AI tools, and environments. By enabling different software applications to talk to each other, our API makes it super-easy to pull data from one source to another for a 360º view of audiences.
Integrate GWI Spark, our AI assistant, directly into your internal tools and systems for seamless access to reliable insights—enhanced by your own and third-party data. Empower confident, data-driven decisions with consumer insights reflecting the views and behaviours of over 3 billion global consumers.
Our API means you can get all the insights you need - from audiences, questions, and categories, to locations and charts - exactly when and where you need them, without the hassle of having to jump between applications.
The GWI API allows users to retrieve insights using conversational queries, removing the need for any pre-existing knowledge of the GWI platform or how the data’s structured.
Effortlessly integrate GWI consumer research into your existing tools, so you can manipulate the data using familiar processes to speed up your planning, strategy development, and more.
Choose between getting direct data or concise, contextualized insights, providing you with flexibility based on who needs the data.
Want more reliable answers from your AI? Take your tools to the next level by plugging GWI’s global consumer data right into your own systems.
Getting up and running with our API is straightforward:
Contact us to create a GWI account if you don’t already have one. We’ll then send you an API key.
Check out our API documentation to see exactly which endpoints are available and how the integration process works.
Start building your integration.
Test your integration to make sure it’s working as expected, then once you’re happy, push it into production.
Here's how using our API can help you get ahead
Integrating GWI data with other sources can reveal hidden patterns and trends. For example, you could combine GWI consumer data with your own sales data to see how changes in your customer base impact your bottom line.
Our API automatically syncs with our data so you're always working with the freshest and most accurate research. There’s no need to worry about updates; with the GWI API you’re always seeing the latest data.
Our API makes trend analysis faster and easier because you’re working with tools you’re familiar with. That means no learning curve or drop in productivity, just the freedom to react quickly and make smarter decisions with confidence.
Our API is just one way we make uncovering valuable consumer insights easier than ever. See what else GWI can do for you and your business.
Our data partnerships allow you to enhance your audience understanding even further by combining our global survey data with industry-leading platforms like Audiense, Helixa, and Nielsen. The outcome? Sharper marketing and greater impact.
Our RLD allows you to integrate GWI attributes with internal and third-party data to enrich your insights and understand audiences, regions, and categories at a deeper level.
Ever wished you could plug GWI audiences straight into your digital campaigns? You can seamlessly integrate our global consumer research (using bespoke or predetermined audiences available on platforms like Liveramp) directly into the core of your digital campaigns. With GWI’s audience activation, you can implement data-backed marketing plans, improve ROI, and amplify your reach.
NEW: Say 👋 to GWI Spark, your AI assistant. Join the waitlist and be the first to try it.
