Understanding the UK tourist in America

21% of UK internet users are planning to travel to the U.S. in the next 12 months. We take a closer look at the characteristics of this audience, including their path to purchase and key motivations, establishing the most effective ways to target them.

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What's in the infographic?

Here, we analyze the attitudes and behaviors of these consumers to find out: 

• What are the key demographics of those travelling to the U.S.?
• What are their biggest reasons for traveling?
• What are they planning to do on their trip, and why?

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