Traditional vs. digital media: global trends

Media insights should be the cornerstone of any successful marketing campaign. This is ever more true as we spend more of our lives online. Our global survey of media habits in 45 countries delivers the precise insight you need to keep pace with today's changing consumers.

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What's inside the report?

We track the macro trends in media, closely analyzing the shift from traditional to digital, in this authoritative guide to digital media.

Download to discover a broad picture of the ways in which entertainment, press, networking and mobile trends factor into consumers’ lives, including:

• National differences in media consumption.
• Technological and demographic causes behind media trends
• How traditional and digital media consumption compares.
• Which behaviors are changing fastest, and where.

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