The sports playbook

Even a quick glance at the sports industry tells you things aren’t standing still.

From esports, to fantasy leagues, fans are engaging in whole new ways - enabled by digital tech.

Want to keep up with all the ways in which fans are soaking up the atmosphere? Download the sports playbook - with everything you need to know on the business of sport.

Download now

What’s inside the report?

Get a 360 degree view of sports fans, drawn from our global survey and dedicated sports data set. We cover:

• What defines a sports fan, and what makes them tick?
• How is live viewership of sports evolving?
• Beyond the event, where do fans go for sports-related content?
• What do the fans of the future look like?