From smartphones to drones, what makes today’s tech buyers go from click to checkout?
This snappy, data-packed infographic gives you the lowdown on how each generation shops for devices and appliances, along with their key purchase drivers. Get answers to questions like:
How does each generation discover tech brands and products?
Which standout devices are younger groups most likely to own?
Which trusted tech brands does each generation stand by?
How do Gen Z and baby boomers’ tech buying habits differ
How can tech brands turn shoppers into loyal advocates?
Fancy a sneak peek at the future of consumer research? Dive into our platform with a personalized demo.
