Sports fans by generation

Soccer is the most popular sport that fans follow worldwide, ranking number 1 across all generations. But what sets the generations of sports fans apart? If you’re looking to get your next sports campaign over the starting line, then this nifty infographic has all the answers to keep you in the game.

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What’s in the infographic?

Picked from our pool of sports data to give you a championship winning insights line up:

• Interest in the Paralympics has grown 13% among sports fans since Q4 2020 
• 83% of boomers say female athletes should earn the same prize money as male athletes 
• Millenials are 14% more likely than the average sports fan to say that sport divides us more than it unites us
• The number who discover esports through celebrity partnerships or internet personalities has grown 21% since 2021 

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