Filipino Consumers: Consumer Market Data, Social Media Habits

Are you looking for tips on changes in the consumer landscape, created by coronavirus?

Need to know the ways consumers in the Philippines behave, and interact with brands?

Our consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.

In this set of Philippines consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of Filipino consumers.

Discover new patterns in their lifestyle

What sort of interests does the typical Filipino internet user have? How do they use devices? Get the latest knowledge on activities.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.

Learn about the latest trends, including social media.

Consumers in the Philippines are much more interested in music than the global average. They’re also spending much more time on social media.

Filipino consumers use social media to stay up to date with news and friends, but nearly half say they follow brands.

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

What’s the demographic and lifestyle profile of an internet user in the Philippines?
What are their interests - and how does this compare globally?
How does Gen Z online time stack up against the average?
How are Filipino consumers using mobiles?
How do they use social media for brand discovery and purchases?