Going viral: chicken soup for the internet soul

It’s all about feelin’ good. Three-quarters of social media users say seeing cute or funny videos online makes their day better, but with 32% of saying they spend too much time online - do the positives outweigh the negatives?

For the the grand finale - part 3 of 3 - we’re hoping to shed some light on the why, understanding the role of internet content in making us feel connected, relaxed, and overall better about our days. 

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What’s in this report?

Through a study of over 2,000 social media users in the U.S., we explored internet culture, its dialects, its creators, and its role in our ever-changing society. Here are some questions we’ll be answering.

• Which audiences are consuming what type of content?
• Is it important to be able to edit the content we share?
• How can brand capitalize on originality to connect with consumers?

These are big questions, and important ones for brands to ask as they seek to engage with people living increasingly digital lives.