Gen Z in APAC: A 2023 snapshot

Everyone wants to understand today’s ‘it’ consumer, Gen Z. Much has been said about this generation, but we’re here to separate fact from fiction.

Specifically, we’re honing in on Gen Z in Asia-Pacific, so brands tapping into the region can ace their targeting. Because (spoiler alert), they’re different from Gen Z around the world.

What’s in this infographic?

Here’s what you need to know about Gen Z in APAC: 

• APAC Gen Z’s standout value is to challenge themselves
• APAC Gen Z are big fans of anime
• 90s music is the most popular music genre for APAC Gen Z