Creating consumer insight: The smart researcher's guide

This guide takes a comprehensive look at what it takes to turn consumer data into actionable insight, and leverage it to drive a solid ROI.

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What's in the guide?

Here, we explore the factors that make an impactful insight, the steps that researchers need to take to create one, and the process involved in shaping a data-driven brand strategy. Download the eBook to find out:

• What is the changing role of consumer insight?
• How do we distinguish data from insight?
• How do you shape your brand to fit?