Connecting the dots:
2022's biggest consumer trends

Put your crystal ball down, we’ve got something far more powerful.

Our analysts have scoured GWI’s data to bring you the biggest trends hitting 2022 - all bundled up neatly into a downloadable PDF.

This visual, insight-packed report gives you a window into new consumer phenomena set to take center stage in the coming 12 months, and what this means for brands.

Download now

What’s in this report?

Each trend has been meticulously put together using a blend of behavioral, demographic and psychographic data. Enjoy the ride and take the action points away with you.

Here are the six trends:

• Pursuit of purpose - outlooks towards work and living going forward
• Inclusive beauty - the future of beauty and the expectations around it 
• Attention economy - our new media habits and preferences 
• Curated online self - how we’ll present ourselves online
• New wave of wellbeing - how we’ll improve physical and psychological wellness 
• Future of cryptocurrency - the next step for this financial phenomenon