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Are you looking for tips on changes in the consumer landscape, created by coronavirus?
Need to know the ways consumers in China behave, and interact with brands?
Our China consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.
In this set of China consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.
Update your consumer profile with the latest insights
With data from our far-reaching global survey, refresh your knowledge of the habits and preferences of Chinese consumers.
Discover new patterns in their lifestyle
What sort of interests does the typical Chinese internet user have? How do they use devices? Get the latest knowledge on activities.
Shape your social media approach
With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.
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Learn about the latest trends, including social media.
Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track.
They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average.
When it comes to social media, Chinese consumers are more likely than the global average to say they think it’s good for society.
Find out what’s unique to your consumer, beginning with this insight toolkit.
What's in the infographic?
Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.
- What’s the demographic and lifestyle profile of an internet user in China?
- What are their interests - and how does this compare globally?
- How does Gen Z online time stack up against the average?
- How are Chinese consumers using mobiles?
- How do they use social media for brand discovery and purchases?