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Car buyers are young, affluent consumers, and 84% of them already own one other car. What can you do to capture the interest of consumers looking to purchase their next car?
By seeing a picture of the car buyer's needs and behaviors, brands can tune their marketing to match this audience precisely.
In this report, we place the spotlight on car buyers and the automotive industry – from where they spend time online, to their social media behaviors and purchasing habits.
Discover the car buying habits and patterns that make the difference for your strategy.
What's inside the report?
Find out what drives car buyers to make a purchase, and what touchpoints they view along the way. Download it to uncover:
- What kind of media do they consume most?
- How do they engage with brands?
- How do they research and discover car brands?
- What do they value most from these brands?