The way young people interact with the world is changing. This data set focuses on the hopes, fears, and opinions of 8-15 year-olds across 18 markets, so you can understand tomorrow’s consumers, today.
This unique study hands the mic to the youngest generation
We ask incisive questions to generate the freshest, most relevant insights.
Our opt-in, transparent approach means we collect no personally identifiable information.
Find out exactly what young people really think with surveys that speak their language.
Understand their motivations, desires, fears, and attitudes – straight from the source.
Young people know exactly what’s up when it comes to technology. GWI Kids helps you create products and services that meet and exceed their sky-high expectations.
Fine tune your marketing strategy and ad campaigns to make sure they reflect what young people actually want, not what adults think they want.
Insights from GWI Kids can sharpen your competitive edge during the pitching process, tipping the scales of success in your favor and ultimately boosting ROI.
Future-proof your brand by developing strategies you can be sure will appeal to tomorrow’s consumers, safeguarding and supercharging your long-term business growth.
Explore our data coverage across EMEA, Americas, and APAC.
Need answers now? We’ve got global kids data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Want to lighten the load? Our team of expert analysts can dive into the GWI Kids data set for you, and make it into actionable insights to bring color and clarity to your strategy. Need a presentation, report or infographic? Find out how we can help.
Discover why some of the world’s most influential agencies and brands rely on GWI.
Fancy a sneak peek at the future of consumer research? Dive into our platform with a personalized demo.
