GWI is a global consumer research platform that provides instant access to data that represents the views, behaviors, and interests of over 3B consumers. Read on to find out what makes brands like Google, Spotify, and Microsoft choose GWI, and see how we stack up against MRI Simmons.
Picking the right consumer research platform to support your brand’s growth, reach, and impact is a big decision. That’s why we've built this comparison to make it easier for you when trying to choose the right partner for your needs.
GWI is used by forward-thinking agencies, brands, and media companies that need in-depth insights on the latest consumer trends - fast. We provide users with fresh, harmonized data in a few quick clicks on our easy-to-use platform that supports both beginners and advanced researchers.
What GWI does GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. We use active data collection and surveys representing over 3B consumers to give you answers in the moment you need them, meaning no more waiting weeks or even months (as with traditional market research) to get exactly what you need.
What MRI Simmons does MRI Simmons offers an in-depth survey with broad coverage and is a leader in the US market. They provide US-only insights and use a combination of address-based probabilistic sampling, traditional surveys, and passive measurement to collect data.
To give you the best like-for-like comparison, here we’re focusing on our US-specific data set, GWI USA. Want a global view? Check out GWI Core, our flagship survey of online audiences, covering 50+ markets.
GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. We use active data collection and surveys representing over 2.8 billion consumers to give you answers in the moment you need them, meaning no more waiting weeks or even months (as with traditional market research) to get exactly what you need.
MRI Simmons offers an in-depth survey with broad coverage and is a leader in the US market. They provide US-only insights and use a combination of address-based probabilistic sampling, traditional surveys, and passive measurement to collect data.
To give you the best like-for-like comparison, here we’re focusing on our US-specific data set, GWI USA. Want a global view? Check out GWI Core, our flagship survey of online audiences, covering 53 markets.
Markets: 50 states
Surveys are fielded and released every quarter with new respondents added every time
(including consumers 65+)
Markets: 48 states
Excludes Alaska & Hawaii
Surveys conducted twice a year and released quarterly
GWI’s instant charts
GWI Spark
Choose from a wide range of market research services , including audience profiling, customer segmentation, and brand tracking
Try our Interactive demo
None that we’re aware of*
Available with online tracking studies and syndicated study enhancements
SaaS cost-per-user model
Enterprise pricing based on annual revenue
GWI’s instant charts
GWI Spark
None that we're aware of*
*Based on a review of publicly accessible information on MRI Simmons website
Choose from a wide range of market research services,
including audience profiling,
customer segmentation, and brand tracking
Available with online tracking studies and
syndicated study enhancements
See what our customers really think and how we can help your business.
Our annual sample sizes are significantly bigger, and we have fresh data releases each quarter with new respondents included each time. That means more scalable, and higher quality samples so you get actionable insights from all 50 states.
If you’re looking to scale beyond the states, GWI gives you a global perspective. With our flagship survey, GWI Core, you can understand what international audiences think, feel, and do, with globally-harmonized data across 53 markets. Need something more specific? Our range of sector-focused data sets mean you can zero in on the topics you care about most.
Our platform was designed for speed and ease for any user, so you don’t have to be a research expert to really understand your audience. With intuitive navigation, AI-powered features, grab-and-go charts, and sharing capabilities, you can explore any audience, market, or industry in a flash.
Our agile approach means our questions and surveys are constantly being updated to reflect the topical issues that are front of mind for US consumers – from election views to healthcare and gun violence. We also created GWI USA Plus, a dedicated data set covering key topics such as DE&I, sustainability, mental health, and activism.
Success story
Independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.
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