Take a closer look at their attitudes, lifestyles, and how brands can engage with this key generation with insights on what's rocking their worlds in 2023.
Get the reportFind out what sets US Gen Z apart with insights on their motivations and interests, and what they want to see from brands in 2023.
Get the reportYour snapshot on internet users aged 16-25 in the UK, France, Germany, Italy, and Spain, including top character traits and gaming preferences.
Download nowLike many, Gen Z are looking back to a simpler time for comfort and escape. Understand the nostalgic trends they're buying into.
Read the blogMuch has been said about this generation, but amid the facts are plenty of myths, so we’re here to set the record straight with 7 Gen Z characteristics, according to real consumer data.
Read the blogGet the insights you need on internet users aged 16-25 in Asia Pacific, including their standout values and social media usage.
Download nowGet inside the mindset of Gen Z shoppers in the US with insights on what they buy, and how, including the role of social media and brand loyalty.
Read the blogSee how Gen Zs differ from millennials
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