Our data coverage

Core

Dive into the world’s biggest study

Understanding your audience starts with your sample. Our flagship Core survey is the world’s biggest ongoing study of online consumers, refreshed every quarter using like-for-like questions across all markets for harmonised answers and the sort of rock-solid insights you can’t find elsewhere.

Alcohol

Stock up on alcohol trends

Pour a hefty measure of data into your strategy, and uncork insights on which tipples are top shelf with consumers. From subscriptions to gifting, get the full pitcher of drinkers’ preferences to create campaigns that clink, fizz, and pop. 

Automotive

Get up to speed with car intent

Fuel your understanding of the four-wheel world with this ongoing study into the minds of today’s car consumers. From ownership to subscriptions, bring the purchase journey into focus with deep insights that put you in the driving seat.

Consumer Tech

Connect with today’s tech users

With technology evolving at lightning speed, this ongoing study’s packed with rich insights to help you stay switched on. From smartphones and devices to home appliances and grooming products, tap into fresh trends to see which gadgets consumers can’t live without. Ready to supercharge your strategy?

Core Plus

Understand local brands and markets

Need detailed insights into key global markets? Then you need Core Plus, the latest enhancement to our flagship data set that takes a deep dive into a wide range of sectors and brands. Forget using disjointed legacy systems, you can now get high impact local insights quickly and easily. And did we mention it's free?

Gaming

Connect with the new players

If there’s an industry that’s seen its fair share of change – it’s gaming. With new gamers emerging and trends shifting fast, what does it really take to reach them? This is the study that analyzes gamers from every angle, covering 18 global markets. Giving you a 3D picture of your audience, find out how to engage your fans, and stand out from the crowd.

Luxury

See how the
other half lives

GWI Luxury is a new data set focusing on fashion and wearables - from high-end heels to exclusive eyewear. It takes a deep dive into purchase behaviors, luxury brands, products, and services, as well as emerging hot topics like pre-owned luxury.

Moments

Insights for
every occasion

GWI Moments gives you timely insights on key events throughout the year, from cultural moments, to national holidays, and sporting competitions. We’ll be asking questions on selected events every year, helping you to plan seasonal campaigns more effectively. For some events, respondents will be asked both before and after the event, giving you even deeper insight into what these moments mean to your audience.

Sports

Know how to reach the modern sports fan

Fans are engaging with sports in entirely new ways, with trends changing fast. That makes it harder for organizations to keep pace. Representing over 1.8 billion fans and featuring over 600 teams, this ongoing study fast-tracks you into the mind of the modern sports enthusiast.

Travel

Get on board with 
today’s globetrotters

Post-pandemic, the world of travel is rapidly shifting. So what are the next big trends taking off? From climate-conscious commuters to ‘revenge’ vacationers, this is your ticket to the cockpit of consumers’ minds. Understand the attitudes, behaviors, and purchase drivers of travelers across 11 global markets. Explore first-class insights, all in one place.

Zeitgeist

Get fresh insights every month

Zero in on what matters, when it matters, with GWI Zeitgeist, our up-to-the-moment data set released every month focusing on time sensitive topics connected to all existing GWI Core data. You don’t even have to be part of the GWI family to use it. As if that wasn’t enough, Zeitgeist is free as well as fresh. Put it like that, and why wouldn’t you?

USA

Get to know the new American consumer

America’s changing – fast. This ongoing study across all 50 states is the freshest around, helping you keep tabs on the hottest trends so you’re clued up on issues like cultural identity, race and ethnicity. Representing 240 million people, GWI USA reflects the diverse America of today.

Kids

Learn about the consumers of tomorrow

How young people interact with the world is changing. This data set, surveying 8-15 year-olds across 18 markets, focusses on how they see the world and what they wants from brands. Dive into the hopes, fears, dreams, and opinions of the youngest generation, and understand tomorrow’s consumers, today.

Custom

Run fast custom market research, effortlessly

Found your target audience but still got unanswered questions? Ask them anything you like with our bespoke recontact surveys, customized to your exact needs. Integrating seamlessly with our Core survey, everything you need to understand your audience is at your fingertips, in one intuitive platform.

Our dedicated Strategic Insights team can also offer advanced analysis, reports, and expert recommendations to help you smash your business objectives.

Want an even bigger sample? Go beyond our Core respondents to recontact consumers across 100+ countries.