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Our leading platform puts over 2 billion consumers at your fingertips. Casual user or experienced analyst – it doesn't matter. Build detailed profiles fast using our drag-and-drop tools.
A lot of things, actually. First, we give you more detailed insights than anyone else.
Take the hard work out of complex research. Get up and running in minutes and do your own analysis using 40,000 data points.
The quality of our data can’t be matched. Our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits.
Hear from experts to keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.
Choose a bespoke solution for tailored answers on your target audience
GWI Core is our flagship survey and the world’s largest study on the digital consumer. Our data represents over 2.5bn internet users and tracks 4k+ brands across 47 markets.
GWI USA is a deep dive into the habits, behaviors and attitudes of 240M internet users in the USA. America’s changing fast, and this study was built to make you reactive.
GWI Kids gets to the heart of how kids 8–15 actually think and see the world, so you can be sure to kid-proof your ideas and concepts from hereon.
GWI Work gives a detailed view of the lives of business professionals across 10 markets. Know exactly what makes B2B buyers tick and what their needs are.
GWI Gaming reveals the actions and attitudes of gamers across 15 markets. Connect with players beyond the game – this insight tracks every aspect of their lives.
GWI Sports captures sports fandom and participation across 15 markets. Representing 1B+ fans, learn how to get fans on side – and keep them there.
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Discover why some of the world’s most influential agencies and brands rely on GWI.
This data gives our clients the answers that no one else is able to provide.
Buzzfeed
This data helps us get a unified view of our consumers.
BBC
We use GWI for every single pitch.
McCann Worldgroup
Having used it for a number of years, this is my preferred source for global audience insight.
Sony
It covers so many sectors and goes really deep.
Eurosport
