Global consumer research

Understand any audience instantly

Need easy access to consumer insights? Our intuitive platform is the answer. Get the ultra-reliable research that brands and agencies need to stay ahead of changing consumer behavior.

We’re trusted by the best

Why you need GWI

Just a few of the many ways
GWI helps you go further, faster...

Insights have never been easier

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The future of consumer research is here. GWI Spark, our AI assistant, is fast and easy to use, opening up the power of insights to absolutely everyone. Just ask GWI Spark a question using natural language, and you’ll get instant insights based on a world of real survey data from nearly a million consumers. Ignite your creativity, win more business, and drive ROI sky high.

No audience is too niche

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Need to know about fashionista film fans? Or marathon-running millennials?
Get the granularity of insight you need to understand every audience under the sun.

Confidence comes as standard

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Whatever you need, our powerful GWI platform puts you in the know.


Packed with practical tools to help you create charts, audiences, dashboards, and crosstabs, GWI means understanding audiences has never been easier.

We’ve got the data you need to succeed

For over 15 years’ we’ve surveyed real people around the world, analyzing and aggregating their answers to accurately represent the views of billions of consumers.

And if we haven’t got what you need at our fingertips, we can quickly run a precisely targeted custom survey to clue you in on any topic imaginable.

15+ years

50+ markets

3B+ consumers

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Step into the future of consumer research

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