Crack the code on Aussie consumers

Dive into the data on what’s clicking with Aussie consumers and make your next campaign a real ripper. From Gen Alpha’s social-first shopping to big shifts in media habits, we’ve got the inside scoop. 

• 80% of Gen Z watch Netflix without ads
• Over a quarter of Gen Alpha use social media to buy products
• AI adoption in Australia has surged by 40% in the past year
• 30% of consumers typically discover brands via social media ads