trends snapshot
Crack the code on Aussie consumers
Dive into the data on what’s clicking with Aussie consumers and make your next campaign a real ripper. From Gen Alpha’s social-first shopping to big shifts in media habits, we’ve got the inside scoop.
- 80% of Gen Z watch Netflix without ads
- Over a quarter of Gen Alpha use social media to buy products
- AI adoption in Australia has surged by 40% in the past year
- 30% of consumers typically discover brands via social media ads
Get your copy
Why play the guessing game when the answers are right here? Stay ahead of shifting Aussie habits with data that does the heavy lifting for you.
