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our data
Meet the data behind our consumer insights
Want a window into consumers' worlds? We’ve got just what you need. Our insights use data collected from real people in 50+ markets around the world, helping you make smarter decisions with complete confidence.
Surveys that guarantee reliability
Every year we gather responses from almost a million internet users around the world via our own online surveys. Running our own surveys means all our insights have the rock-solid reliability you need.
Data that represents the real world
We work closely with our trusted panel partners to recruit respondents from across a range of demographics like age, gender, and education. The result represents real people in pin-sharp detail.
Accurate insights you can rely on
Every respondent answers in their native language, so we can be sure that what they say truly reflects their views. We then use expert translators to guarantee accuracy and consistency across all markets.
Diversity that delivers results
We aim for maximum inclusivity and accuracy by making sure all GWI surveys reflect local cultural differences and our data captures how people really see themselves.
Want to dive deeper?
Explore our datasets, profiling points, markets and more.
Learn more about our data and services
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Say hi to GWI Spark
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
Explore more of our platform
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Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Step into the future of consumer research
