Consumer spending trends: 10 key insights for 2025

Consumer spending habits are changing faster than ever, and businesses need to keep up to stay relevant in 2025. These trends give us a peek into what people value most - whether it's sustainability, convenience, or just getting the most bang for their buck. From global shifts like going green to specific preferences in places like the US and UK, there's a lot to unpack here. Let’s dive in. 

Global consumer spending trends to know in 2025

The way people spend reflects big societal and economic shifts, giving businesses a clear roadmap to adjust and thrive. Here are the trends shaping the global marketplace in 2025.

Shifting sustainable spending

People care about the planet, and they're showing it with their wallets. Sustainability remains a priority, with 58% of consumers saying they’re willing to fork out more for eco-friendly products. Millennials (60%) and Gen Z (58%) are key drivers of this trend, though urban consumers lead the charge, with 60% willing to pay a premium for sustainable options.

While secondhand purchasing has declined — only 11% of consumers bought a secondhand item online in the past week, down 24% since Q3 2021 — the expectation for brands to embrace eco-friendliness is unwavering. Nearly half (43%) of consumers want businesses to prioritize sustainability, emphasizing the importance of transparency in practices like sourcing and production.

Pro tip:  Companies can stay ahead by offering products that are repairable, recyclable, or part of trade-in programs. It’s not just about saving the planet; it’s a way to save costs and build loyal customers over time.

Cash is no longer king

Cash? Who is she? We don’t know her. The shift to cashless transactions continues to pick up the pace, with 24% of consumers globally using mobile payment systems like Apple Pay or Samsung Pay in the past month. Millennials (26%) and consumers in North America (29%) are the frontrunners here, driven by the rise of ecommerce.

In the US, services like CashApp (+64%), Zelle (+48%), and Apple Pay (+36%) have exploded in popularity since 2021.

For businesses, integrating mobile payments and buy-now-pay-later (BNPL) options isn’t just a nice-to-have; it’s a must. Streamlined payment systems can enhance the customer journey, reduce cart abandonment rates, and build long-term loyalty to keep customers coming back.

Pro tip: If you’re running an online store, make sure it’s mobile-friendly, secure, and easy to navigate. Smooth payment options = happy customers.

Leisure spending on the rebound

Consumer priorities when it comes to travel have definitely shifted. These days, it’s all about getting the best bang for your buck (28%), finding ways to truly unwind (24%), and chasing that perfect weather (20%). It's a more practical mindset that’s shaping how we plan our getaways.

Pro tip: The key to staying ahead is offering options that are affordable, flexible, and feel personal. Think unique packages that stand out or wellness-focused escapes like spa retreats and nature adventures. By tapping into these trends, companies can give travelers exactly what they’re looking for: meaningful trips that don’t break the bank.

Subscription service sign ups are on the rise

From Netflix to niche hobby boxes, subscription models are booming. About 31% of consumers are signed up for streaming services, a 16% jump since 2019. And it’s not just movies and TV; even social media platforms are getting in on the action (10% of consumers subscribe to those).

For businesses, this trend represents an opportunity to create consistent revenue streams and deepen customer engagement.

Pro tip: To stand out, businesses should focus on personalization, exclusive perks, and bundling options. The goal? Make your service feel essential to your customers’ daily lives.

Inflation and global instability are changing spending habits

Economic concerns are front and center, with 50% of global consumers expressing negative feelings about their country’s economy. Inflation is a top worry for 62% of consumers, and it’s causing people to rethink big purchases. 

Sales of garden furniture (-48%), home exercise equipment (-28%), and gaming consoles (-11%) have all taken a hit since 2021.

Pro tip: Brands that focus on affordability and long-term value can win over cautious consumers. Highlight cost savings, flexible payment plans, and durable product benefits to ease buyer anxiety.

US consumer spending trends to know in 2025

The US market has its own quirks, driven by innovation, economic realities, and shifting cultural values. Here’s what stands out:

Increase in buy-now-pay-later (BNPL) services

We’ve already mentioned the US when it comes to a popularity boost in BNPL services, with 8% using them. Millennials (13%) and Gen Z (10%) love the flexibility and interest free payments they provide. 

Pro Tip: Retailers should promote these options at checkout to boost conversion rates and increase average order sizes. Clear messaging around these options can also ease the decision-making process for younger consumers.

Consumers are prioritising experience over everything

Americans are all about making memories over buying material goods, with 58% saying they’d rather spend money on experiences — 14% higher than the global average.

Millennials (61%) are particularly drawn to experiential purchases, emphasizing how much they prioritize memorable, shareable moments.

Pro tip: Add an experiential twist to your offerings, whether it’s hosting workshops, events, or creating shareable moments. Loyalty programs that reward experiences can also be a hit.

Health and wellness spending is increasing

Health is wealth, and it’s showing in consumer trends. Prebiotics (+15%) and protein-rich foods (+22%) have seen big growth in popularity since 2022. One-third of US consumers are actively seeking lifestyle changes to improve their health, while 25% are open to trying new medicines.

Pro tip: Brands in this space should emphasize natural ingredients, sustainability, and long-term benefits. Educational campaigns can help consumers see the value of investing in their health.

UK consumer spending trends

The UK’s spending habits reveal a strong focus on sustainability, local products, and emerging financial behaviors. Here’s what you need to know.

Local and sustainable products come out on top

Sustainability is a big factor when it comes to how Brits are spending their money. Organic product sales are up 16% between Q1 2023 and Q3 2024. They want local, eco-conscious goods.

Pro tip: Highlight certifications, sustainable sourcing, and community impact in your marketing. Authenticity matters more than ever.

Generational differences in spending habits

Generational divides reveal that younger generations in the UK are embracing trends like cryptocurrency. Gen Z (13%) and millennials (15%) are far more likely to dabble in crypto compared to older age groups. 

Pro tip: Tailor financial products and campaigns to tech-savvy younger audiences. Speak their language.

Final thoughts

Consumer spending in 2025 is a mixed bag of global trends and regional quirks.  From the push for sustainability, to the rise of digital payments and subscriptions,  businesses have plenty of opportunities to innovate. By addressing consumer concerns like inflation, and the demand for value and transparency, brands can stay ahead of the curve and win over today’s savvy shoppers.