Get the insight you need

Your go-to source for actionable insights, audience deep-dives, and the latest strategies shaping the digital world—refreshed every week.

There are no suggestions because the search field is empty.

All Audiences Consumer behavior Digital trends Product Strategy Talk data to me

Get fresh insights weekly

Subscribe to On the dot - the only consumer insights newsletter you need to power up your conversation

utm_content

utm_campaign

utm_medium

We only use data provided to us in accordance with our Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Audiences

View all

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

View all

Online grocery shopping trends: Key insights for 2025 and beyond

7 sports viewership trends in 2025: Key insights brands need to score big

Millennial spending habits: 7 trends marketers need to know in 2025

Digital trends

View all

BNPL trends: What’s shaping the BNPL market in 2025

Financial literacy across generations: How Gen Z, millennials, and boomers handle money

What is Telegram? Statistics, trends, and data you need to know

Product

View all

Introducing GWI Spark: Consumer insights reimagined

AI agents vs. AI assistants: What’s the difference?

25 AI marketing tools you need to get ahead in 2025

Strategy

View all

8 marketing trends for 2025: Every leader’s guide

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

Talk data to me

View all

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

How to Test if Your New Concept Will Work

Step into the future of consumer research

Book a demo

Products

Consumer research platform
GWI Spark AI market research Beta
Market research services
Learn about our data
Pricing
Help center
Datasets

Solutions & integrations

Industries
API integrations
Respondent level data (RLD)
Audience activation
Data partnerships
GWI for Education
Partner with GWI

Resources

Blog
Reports
2025 consumer trends
Webinars & events
Newsletter: On the dot

Company

Our story
Careers
Press
Contact

Legal stuff

Website terms and conditions
Website privacy policy
Website cookies policy
Modern slavery statement 2024
See all

Get the insight you need

Featured articles

Introducing GWI Spark: Consumer insights reimagined

Gaming monetization trends: Insights for brands, advertisers & developers

Audiences

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

Online grocery shopping trends: Key insights for 2025 and beyond

7 sports viewership trends in 2025: Key insights brands need to score big

Millennial spending habits: 7 trends marketers need to know in 2025

Digital trends

BNPL trends: What’s shaping the BNPL market in 2025

Financial literacy across generations: How Gen Z, millennials, and boomers handle money

What is Telegram? Statistics, trends, and data you need to know

Product

Introducing GWI Spark: Consumer insights reimagined

AI agents vs. AI assistants: What’s the difference?

25 AI marketing tools you need to get ahead in 2025

Strategy

8 marketing trends for 2025: Every leader’s guide

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

Talk data to me

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Stefani Lanteri

Persona spotlight: online TV & movie streamers

Rethinking brand trackers: questions you should be asking your audience

Rethinking advertising: appealing to the LGBTQ+ community

How to engage consumers now: insights for skincare brands

The new era of online shopping: how can retail brands stay top of mind?

How to Get Fast Answers on Your Target Audience

Persona Spotlight: The Online Shopper

6 Customer-Centric Banks Using Insight to Innovate

Campaign of the Month: Pantene – ‘Power of Grey’

How to Test if Your New Concept Will Work

Step into the future of consumer research