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Sofie Lundberg

Strategy
Audience profiling in practice: perfecting the art of segmentation

Strategy
Why passion points are key for audience intelligence

Audiences
The new U.S. consumer mindset & why this data matters more

Strategy
Social Media Marketing Strategy: What it Really Takes to Make it Work

Strategy
Ad Waste: How Consumer Insight Can Help Media Owners Cut Down

Consumer behavior
5 CPG Brands Successfully Marketing to Moms

Strategy
7 Brilliant Marketing Campaigns that Prove the Power of Survey Data

Audiences
Marketing to Vacationers: 5 Things Tourism Boards Need to Know

Audiences
4 Insights into World Cup Fans Every Marketer Should Know

Strategy
The Role of Consumer Insight in Social Media Marketing
Step into the future of consumer research
