Get the insight you need
Your go-to source for actionable insights, audience deep-dives, and the latest strategies shaping the digital world—refreshed every week.
Get fresh insights weekly
Subscribe to On the dot - the only consumer insights newsletter you need to power up your conversation
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
.webp?width=463&height=497&name=image_4%20(1).webp)
Lorna Keane

Strategy
Audience profiling: The ultimate guide

Strategy
Why customer journey mapping matters more than ever

Strategy
5 things that give independent agencies a competitive edge (from the experts)

Strategy
Customer perception: knowing and measuring how your consumers think

Strategy
5 examples of programmatic ad buying: brands getting it right

Strategy
Why brands are moving audience research in-house

Strategy
12 original advertising campaigns from 2019, led by insight

Strategy
Why Every Creative Brief Should be Data-Driven

Audiences
4 Things CPG Brands Should Know about U.S. and Chinese Mothers in 2019

Strategy
Year in Review: The Best Data-Driven Marketing Campaigns of 2018
Step into the future of consumer research
