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Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

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Online grocery shopping trends: Key insights for 2025 and beyond

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Millennial spending habits: 7 trends marketers need to know in 2025

Digital trends

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BNPL trends: What’s shaping the BNPL market in 2025

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What is Telegram? Statistics, trends, and data you need to know

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Introducing GWI Spark: Consumer insights reimagined

AI agents vs. AI assistants: What’s the difference?

25 AI marketing tools you need to get ahead in 2025

Strategy

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8 marketing trends for 2025: Every leader’s guide

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Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

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Featured articles

Introducing GWI Spark: Consumer insights reimagined

Gaming monetization trends: Insights for brands, advertisers & developers

Audiences

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

Online grocery shopping trends: Key insights for 2025 and beyond

7 sports viewership trends in 2025: Key insights brands need to score big

Millennial spending habits: 7 trends marketers need to know in 2025

Digital trends

BNPL trends: What’s shaping the BNPL market in 2025

Financial literacy across generations: How Gen Z, millennials, and boomers handle money

What is Telegram? Statistics, trends, and data you need to know

Product

Introducing GWI Spark: Consumer insights reimagined

AI agents vs. AI assistants: What’s the difference?

25 AI marketing tools you need to get ahead in 2025

Strategy

8 marketing trends for 2025: Every leader’s guide

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

Talk data to me

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

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Step into the future of consumer research