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Becky Boyle

Consumer behavior
Credit card trends and statistics for 2025

Strategy
8 marketing trends for 2025: Every leader’s guide

Product
Market segmentation analysis: The ultimate guide

Strategy
Media planning: The ultimate guide for marketers

Audiences
US Gen Z shopping habits & retail trends for 2024

Product
18 US market research companies for leading consumer insights

Strategy
Consumer insights: Types, benefits, and examples with GWI

Strategy
Measuring the value of audience profiling

Consumer behavior
The 8 biggest party trends for 2024

Audiences
8 surprising travel trends for APAC travelers
Step into the future of consumer research
