10 things to know about the online population

Across markets, internet penetration rates range from highs of almost 100% to lows of 30%. As this infographic shows, these trends have a profound impact on the nature of the world's online population. 

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What's in the infographic?

Here, we explore the distribution, demographics and engagement of internet users around the world, highlighting the key insights for marketers to know. Download it now to find out:

• How do internet penetration rates differ by country?
• What role does age play in internet usage?
• What is the country split in terms of education and wealth?