NEW: Say 👋 to GWI Spark, your AI assistant. Try for free today.

PLATFORM

Platform overview GWI Spark
NEW
Audience builder Custom charts

Dashboards Crosstabs Learn about our data API integrations

SEE MORE... Market research services
Teams

Marketing Research Sales Product

USE CASES

Pitching Media planning Partnerships Content marketing Retail media networks

INDUSTRIES

Agencies Media Sports Gaming Finance Retail Generative AI

Case studies Take a closer look at what data-driven success looks like with GWI See all
Pricing
RESOURCES Blog Reports Webinars & events 2025 consumer trends Newsletter: On the dot

Sign in
Try for free

Get the insight you need

Your go-to source for actionable insights, audience deep-dives, and the latest strategies shaping the digital world—refreshed every week.

There are no suggestions because the search field is empty.

All Audiences Consumer behavior Digital trends Product Strategy Talk data to me

Featured articles

How to use AI to do better market research

Introducing GWI Spark: Consumer insights reimagined

Get fresh insights weekly

Subscribe to On the dot - the only consumer insights newsletter you need to power up your conversation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

image_4 (1)

Audiences

View all

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

View all

Online grocery shopping trends: Key insights for 2025 and beyond

7 sports viewership trends in 2025: Key insights brands need to score big

Millennial spending habits: 7 trends marketers need to know in 2025

Digital trends

View all

How to use AI to do better market research

BNPL trends: What’s shaping the BNPL market in 2025

Financial literacy across generations: How Gen Z, millennials, and boomers handle money

Product

View all

How to use AI to do better market research

Introducing GWI Spark: Consumer insights reimagined

AI agents vs. AI assistants: What’s the difference?

Strategy

View all

8 marketing trends for 2025: Every leader’s guide

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

Talk data to me

View all

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Digital trends (3)

How effective are ads on social media?

Beating cybercrime: How businesses can stay one step ahead

Shooters or sports: What’s the most popular gaming genre?

The cookieless future: Online privacy concerns in 2023

10 cryptocurrency trends in APAC to keep you ahead of the curve

Your Super Bowl 2023 playbook: 6 things to know

Why TV streaming services have their eyes on APAC

7 truths you need to know about BeReal

What is the creator economy?

12 brands using NFTs, the metaverse, and crypto right now

Step into the future of consumer research

Book a demo

pink_cta_man

Products

Consumer research platform
GWI Spark AI market research Beta
Market research services
Learn about our data
Pricing
Help center
Datasets

Solutions & integrations

Industries
API integrations
Respondent level data (RLD)
Audience activation
Data partnerships
GWI for Education
Partner with GWI

Resources

Blog
Reports
2025 consumer trends
Webinars & events
Newsletter: On the dot

Company

Our story
Careers
Press
Contact

Legal stuff

Website terms and conditions
Website privacy policy
Website cookies policy
Modern slavery statement 2024
See all

Copyright © GWI 2025. All rights reserved.