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Lorna Keane (2)
Consumer behavior
Why Brands Need to Understand the Customer Journey
Strategy
A Buyer’s Guide to Audience Data: What Every Decision-Maker Should Ask
Strategy
How to Create a Pen Portrait of Your Consumer in 5 Easy Steps
Strategy
Campaign of the Month: Snickers – You’re not you when you’re hungry
Strategy
How to Optimize Your Channel Planning in Four Easy Steps
Strategy
A Beginner’s Guide to Programmatic Advertising that Works
Strategy
Campaign of the Month: ‘Let’s Be Real’ – Hinge
Strategy
The Social Media Metrics You Should Measure & Why
Strategy
How to Take Social Media Monitoring to the Next Level
Strategy
How to conduct a behavioral analysis for marketing campaigns
Step into the future of consumer research
