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Kristian Astre

Consumer behavior
7 sports viewership trends in 2025: Key insights brands need to score big

Digital trends
Financial literacy across generations: How Gen Z, millennials, and boomers handle money

Strategy
Target market segmentation: How to use it to your advantage

Strategy
Content marketing: The ultimate guide to acing your strategy

Talk data to me
Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Product
How to conduct market research with GWI

Product
Why every brand needs an audience insights platform

Product
GWI vs. MRI Simmons: Which platform is best for your team?

Strategy
8 localized marketing campaigns that hit the mark

Product
How to nail your product development process with GWI
Step into the future of consumer research
