We’ve just launched something big.
Today, I’m proud to introduce GWI Spark, a brand new way to get instant consumer insights, built for speed, simplicity, and inspiration. It’s an AI assistant, powered by GWI data, that changes the game for anyone who needs quick answers but doesn’t have the time or expertise to sift through masses of research data.
Let’s be honest: data is everywhere. But turning that data into real insights? That’s the hard part.
Insights are a superpower for any business. They spark ideas, fuel innovation, and unlock new opportunities. They’re the foundation of great strategy and the key to building a lasting competitive edge.
But getting those insights into the hands of go-to-market teams, where time is tight and access to researchers is limited, is even harder. We hear it from customers all the time: “We’ve got the data - we just need to get it into more people’s hands.”
That’s exactly what GWI Spark is built to do.
Whether it’s a pitch deck, a blog post, a campaign plan or a client call, GWI Spark delivers clear, credible insights in seconds. No need for training, no need to be a data expert. Just ask a question, and go.
There’s no shortage of AI tools out there. But GWI Spark offers something very different. It doesn’t just summarise what’s already on the internet, it delivers real-world insight, straight from our global, trusted data. Values, opinions, behaviors, habits, all quantified and verified.
Here’s how it works. GWI Spark takes your question, understands what you’re looking for and who you’re talking about. It then goes into GWI data and pulls out the strongest insights from millions of data points. It scores every insight based on compatibility, index strength, and prevalence, then ranks and returns the ones that matter most. What you get back is a curated, actionable summary of insights that spark ideas, sharpen narratives, and drive smarter decisions.
This is just the beginning. GWI Spark is one part of a much bigger push to get trusted consumer data into the hands of more people, more easily. We’re building tools that help teams embed insights into their everyday workflows, ensuring every business decision is driven by consumer data.
We can’t wait for you to try it. Sign up, give it a go, and let us know what you think.
Welcome to a new era of consumer insights.