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Let’s be honest. Even during the best of times, it can be tricky to get a sense of how consumers think, feel, and behave. Things change so quickly – now more than ever.
But with the right insight, brands can start to make sense of the situation. That’s where we come in.
Connecting the dots 2022 unpacks the motivations and reasons behind big changes. It helps brands to get a better sense of consumers’ attitudes and behaviors to stay ahead.
We’ll also be joined by the wonderful Ty Heath, Director of Market Engagement for the B2B Institute at LinkedIn, who will be giving us her own perspectives on these trends.
What will we talk about?
Our speakers will use our wealth of consumer data to outline three key trends to keep on your radar this year. Here’s what you can expect to uncover:
- How the pandemic changed consumers’ approach to life
- How consumers are taking control of their wellbeing
- How they’re sharing the good, the bad, and the ugly on social media