Charities and their role in the life of the modern consumer

Just like brands, charities need to understand the person they are speaking to if they want to be truly effective. In this special report, we dig into how consumers feel about aspects of giving - and what would make them engage with charity more.

What type of charities do consumers want to support? Why are they motivated to support them - and what features do they want to see?

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What's inside the report?

Featuring data from a special investigation into U.S. and UK consumer views on charity, we discover:

• Why consumers in the U.S. and UK don't support charities.
• How much money they tend to donate over six months.
• The ways in which consumers help through donations and other methods.
• Features and causes that would encourage them to support a charity.

Get the supporter statistics to help your charity flourish in this wide-reaching report.

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