Last Updated: 29 October 2024

The GWI Platform is operated by Trendstream Limited (GWI). This Platform Cookie Policy provides information about how and when we use cookies and similar technologies during your use of our platform (GWI Platform). 

For information about the cookies and similar technologies we use on our website (gwi.com) see Website Cookies Policy (available here).

What is a Cookie?

A cookie is a piece of data (text file) sent to your computer’s browser when you visit a website. Cookies and similar technologies are used for a range of purposes, including to remember your identity when signing into the GWI Platform. 

We might add, remove or update the cookies and similar technologies we use, and update this policy accordingly. We will let you know by updating the date at the top of this policy.

What is the difference between first and third party cookies? 

First party cookies are set by the website you visit and only that website can access and read those cookies.

Third party cookies are set by someone other than the owner of the website you visit. These cookies can be used to track you on other websites that use the same third party service.

Cookies set in the GWI Platform may be set by us or third parties we are working with.

What types of cookies does GWI use?

GWI uses both persistent and session cookies. This means: 

Persistent: these cookies remain on your devices for a set period of time and the duration is set out in this GWI Platform Cookie Policy.  Please note that these cookies will remain after you have closed your browser. 

Session: these cookies are used to identify a visit to the GWI Platform and they will expire after a short period of time and deleted after you’ve closed your browser. 

Our categories of cookies

Strictly necessary cookies. 

These are cookies that are required for the operation of the GWI Platform. They include, for example, cookies that enable you to log into the GWI Platform. GWI serves these cookies. As these are strictly necessary to deliver the GWI Platform services to you, you cannot refuse them. 

Functional cookies

These are used to recognise you when you return to the GWI Platform. This enables us to personalize our content for you and remember your preferences. For example, your language preference in the GWI Platform. These may be set by GWI or third party suppliers whose services are used to deliver the GWI Platform to you. 

Analytics/performance cookies

They allow us to collect data on your use of the GWI Platform so GWI or a third party supplier used to deliver the GWI Platform can measure and improve the performance of the services.  For example, cookies that store details of your activity on the GWI Platform to support reporting of errors in the GWI Platform to GWI.

Advertising cookies

These cookies may be set by GWI or by third parties. They may be used by GWI to create tailored advertising experiences based on your interests.

How does GWI use cookies and similar technologies?

We use the data collected from cookies and similar technologies to: 

  • deliver the GWI Platform and services to you;
  • analyze your use of GWI Platform and services;
  • improve our services and GWI Platform;
  • assist with marketing and advertising.

What cookies and similar technologies are used on the GWI Platform?

Below please find descriptions of the cookies and similar technologies we use: 

Strictly necessary cookies

Cookie name

Purpose

Duration

GWI Cookies

auth_gwi

To identify and authenticate a platform user login

1 day or
28 days (if “remember me” option is selected) 

refresh_gwi

Refreshes the auth_gwi login to keep it valid

1 day or
28 days (if “remember me” option is selected)

user_email

Permits platform to be presented to user

Session

user_id

Permits platform to be presented to user

Session

Performance cookies

AMP_MKTG_ba62b82db2

To track user activity and provide its error monitoring and customer error support services. 

1 year

AMP_ba62b82db2

To track user activity and provide its error monitoring and customer error support services.

1 year

gsID

To track user activity and provide its error monitoring and customer error support services.

1 year

intercom-device-id-*

To track user activity and provide its error monitoring and customer error support services.

1 year

intercom-session-*

To track user activity and provide its error monitoring and customer error support services.

1 year

_vid_t

To uniquely identify the current browser, used to prevent abuse.

1 year

Analytics cookies

_ga


Calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

1 year

_ga_5SKL80GWJ8


Calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

1 year

_hjSessionUser_*


To ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

1 year

_hjSession_*


To ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

1 year

Advertisment cookies

_gcl_au

Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.

3 months

__qca

To store and track audience reach

1 year

_fbp

To store and track visits across websites

3 months

Managing Cookies

You can always say no to cookies and similar technologies that are not essential cookies.

You can manage and delete third-party cookies via your browser settings, however, if you reject all third-party cookies your experience may be less personalized to you and some of our pages may not be displayed properly.

It is possible to instruct your browser to refuse all non essential cookies and similar technologies. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie. Please be aware that the use of cookies and similar technologies is browser-specific. If you use multiple browsers or devices, you will need to modify your preferences on each one. Guides on how to access and use such functionality are available at https://www.aboutcookies.org.uk

Although some cookies can be blocked with little impact to your experience, blocking all cookies may mean your user experience in the GWI Platform is impacted negatively and certain features or content may not be available.