Your go-to platform for global consumer research

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds.

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We’re trusted by the best

CONTENT MARKETING

Craft content
that captivates and converts

Create data-driven stories for every stage of the buyer journey, from discovery
to purchase.

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MEDIA PLANNING

Plan with precision across every touchpoint

Take the guesswork out of ad targeting and channel planning with real data on where your audience hangs out online.

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PITCHING

Be pitch perfect every time with data you can trust

Put your best foot forward with data that wows. Whether it’s hidden trends or unique insights, our data helps you win clients over, every time.

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PARTNERSHIPS & SPONSORSHIPS

Find your perfect partnerships with data as your matchmaker

Spot collaboration and sponsorship opportunities a mile off to expand your reach and engage new audiences.

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Book a meeting to get started

Let’s talk

Say 👋 to GWI Spark pink BETA

What would you like to know? Just ask Spark, your AI market research assistant. Get granular consumer insights in seconds and ignite your next big idea.

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Smart features that make consumer research a breeze

Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams.

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Audiences

Pinpoint your perfect customer from over 250K+ profiling points

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Charts

Apply question charts to unlock insights on what your audience think, feel, and do 

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Dashboards

Collate data and charts to build your story and share with your team

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Crosstabs

Overlay multiple data points for in-depth data analysis

Our platform

Our data in numbers

3B+

internet users represented

Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe.

50+

markets

We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view.

15k+

brands, sports clubs, & retailers

Understand what consumers really think about you and your competitors with insights on all the big names.

Explore the data

Don’t just take our word for it

Driving your business growth, reach, and impact starts with having the right consumer insights in your toolkit. Just ask our customers.

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“

The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels
and/or audiences.

Anthony K, Head of Data

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CASE STUDY

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See how ONE Championship grew its US audience by 46% in 6 months

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“

We use GWI for every single pitch.

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CASE STUDY

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How TikTok showcased its platform as a gateway to C-suites

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“

The depth GWI brings, and the ability to dissect the data and use it in different ways as a self-service tool, is really valuable 
and unique

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“

An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service.

- Jo B, Senior Strategist

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Step into the future of consumer research

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